Plans and limits
Who can do this
- Anyone
Where the current numbers live
Plans, prices and limits change. Two places always reflect reality, and this page deliberately does not duplicate them:
- boldally.com/pricing for the public catalogue.
- SettingsBilling for your plan, your seat count, your retention periods, and the plan picker.
What a plan controls
| Limit | Where it bites | Where you see yours |
|---|---|---|
| Agent seats | Inviting a member is refused at the cap | SettingsBilling, "X of Y agent seats used" |
| Broadcast reach | A campaign larger than the cap is refused | The error when you send |
| WhatsApp numbers | Enabling another number is refused at the cap | SettingsWhatsApp |
| Chat history retention | Older messages are removed automatically | SettingsBilling |
| Media retention | Older media files are removed automatically | SettingsBilling |
Some plans also sell extra agent seats as an add-on. Where available, the seat stepper appears on the billing page.
The two bills
This trips people up, so it is worth stating plainly.
| Bill | Who charges you | For what |
|---|---|---|
| Boldally Chat subscription | Boldally, through Razorpay | The product: inbox, contacts, templates, campaigns, automations, analytics |
| WhatsApp messages | Meta, directly | Template messages, at Meta's published rates |
Boldally adds no markup to Meta's message rates and does not resell messages. Meta charges the payment method on your own WhatsApp Business Account.
Replies inside the 24-hour service window are not charged as template messages.
There is no trial
No free plan, no free trial, no fixed-length evaluation. A new workspace cannot connect WhatsApp or send anything until a plan is chosen and the first payment clears. See create your account.
Changing plan
- Upgrade applies immediately and charges the prorated difference now. The renewal date does not move.
- Downgrade is scheduled for the next renewal, and is refused until your usage fits the lower plan.
- Cancel keeps access until the end of the paid period, with no refund for the remainder.
Detail: billing and plan changes.
Meta's own limits, which no plan changes
These come from Meta and apply regardless of what you pay Boldally:
| Limit | What it is |
|---|---|
| Messaging limit | How many unique customers you can start a conversation with per rolling 24 hours. Raised by Meta as quality holds; business verification lifts the ceiling. |
| Quality rating | Green, yellow or red per number, set by recipient behaviour. |
| 24-hour service window | Free-form replies only within 24 hours of the customer's last message. |
| Template approval | Every template is reviewed by Meta before use. |
See the WhatsApp Business Platform.
Related
- Billing and plan changes
- The billing screen in full.
- Data retention
- What retention actually deletes, and when.