WhatsApp business profile
This is what a customer sees when they tap your business name in WhatsApp. It is per phone number and it syncs to Meta when you save.
Who can do this
- Owner
- Admin
Agents can view the WhatsApp settings page only if they have admin rights; the fields are read-only otherwise.
Where it lives
SettingsWhatsApp, then select an enabled phone number's row to expand it. The username and profile forms are inside.
Fields
| Field | Limit | Notes |
|---|---|---|
| Profile photo | JPEG or PNG | Select the tile or Upload. Meta's copy of the image can lag a few seconds behind the upload. |
| Display name | n/a | Read-only here. Changed through Meta and needs Meta approval. |
| About | 139 characters | The short line under your name. |
| Description | 512 characters | The longer business description. |
| Address | 256 characters | |
| n/a | A contact address for customers. | |
| Websites | Up to 2 | Full URLs including https://. |
| Industry / vertical | n/a | Pick from Meta's list: Retail, Restaurant, Education, Health & Medical, Professional Services and so on. |
Select Save profile. The note under the button says "Changes sync to Meta on save", which is exactly what happens: there is no separate publish step.
Username
Above the profile form. A WhatsApp username lets people find your business without knowing the number.
- 3 to 35 characters
- Letters, numbers, dots and underscores
Enter one and select Add (or Update). A status badge appears next to it once set; Meta reviews usernames, so it may read as pending before it reads as approved. Remove clears it.
Changing the display name
Boldally Chat cannot change the display name. Meta reviews every change.
-
From the Display name field, select Request a change in WhatsApp Manager.
-
Submit the new name to Meta and wait for approval.
-
Come back to SettingsWhatsApp and select Sync from Meta to pull the approved name in.
What good profile copy looks like
Customers read this to decide whether you are real. Concrete beats clever.
- About: "Cotton basics, made in Tiruppur. Orders ship in 48 hours."
- Description: what you sell, where you ship, your hours, and how fast you reply.
- Websites: your storefront, and your returns or support page if you have one.
Related
- Phone numbers
- Enable, disable and check status per number.
- Storefront chat button
- Let shoppers start a chat from your Shopify store.