Analytics

Analytics gives a plain summary of messaging activity. It is deliberately small; everything on it is a real count, not an estimate.

Who can do this

• Owner
• Admin
• Agent

What is on the page

Overview

Four totals for the workspace:

Card	Counts
Conversations	Every conversation
Contacts	Every contact
Messages	Every message, both directions
Campaigns	Every campaign

Conversations

A bar split by status (Open, Pending, Closed) with the count under each.

Read it as a queue health check. A growing Open count with a flat Closed count means work is arriving faster than the team is finishing it. A large Pending pile usually means somebody is waiting on a third party and nobody is chasing it.

Campaign performance

Aggregate delivery across all campaigns: Sent, Delivered, Read and Failed.

• A gap between Sent and Delivered points at bad numbers or people who are not on WhatsApp with that number.
• A gap between Delivered and Read is about the message, not the plumbing.
• Failed rising sharply usually means the Meta payment method, the messaging limit, or a template that has been paused.

Per-campaign numbers are on the campaigns list and each campaign's own page.

Message activity

A 14-day bar chart of Inbound against Outbound messages, one pair of bars per day. Hover a day for the exact counts.

Useful for staffing: the days and volumes here are when your customers actually write to you.

What analytics does not show yet

To be straight about it:

• No per-agent performance, response time or resolution time.
• No per-template performance breakdown.
• No date-range picker; the chart is a fixed 14 days.
• No CSV export of reports.

If you need numbers that are not here, export your contacts and campaign results and work from those, or tell us what you need. That is how this page grows.

Related

Campaigns

Per-campaign delivery and read counts.

Automation run logs

Per-run detail for automations.