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Message Templates

WhatsApp requires pre-approved templates for all outbound messages sent outside the 24-hour session window. Manage the entire template lifecycle from your Boldally Chat dashboard.

What Are Templates?​

Templates are structured messages that Meta must approve before you can send them. They're used for:

  • Marketing — promotions, offers, product launches
  • Utility — order updates, shipping notifications, payment alerts
  • Authentication — OTPs, verification codes, login confirmations

Creating a Template​

  1. Go to Templates > Create Template
  2. Choose a category (Marketing, Utility, or Authentication)
  3. Build your template:
    • Header — text, image, video, or document
    • Body — your message text with optional variables like {{1}}, {{2}}
    • Footer — optional short text
    • Buttons — call-to-action or quick reply buttons
  4. Preview how it looks on a phone
  5. Click Submit for Approval

Approval Process​

Templates are sent to Meta for review directly from Boldally Chat. Track the status:

  • Draft — not yet submitted
  • Pending — submitted, awaiting Meta's review
  • Approved — ready to use in campaigns and conversations
  • Rejected — didn't meet Meta's guidelines (you can edit and resubmit)

Approval typically takes a few minutes to a few hours.

Variable Mapping​

When sending a template in a campaign, map variables to contact fields:

  • {{1}} → Contact name
  • {{2}} → Order number
  • {{3}} → Custom attribute

This lets you send personalized messages at scale.

Template Categories and Pricing​

CategoryWhat It's ForBoldally Rate
MarketingPromotions, offers, launches₹0.97
UtilityOrder updates, shipping, alerts₹0.14
AuthenticationOTPs, verification codes₹0.16

Each category has different approval rules and pricing. Service messages (replies within 24 hours) don't require templates and are free.

Template Analytics​

On Growth and Business plans, track per-template performance:

  • Delivery rate
  • Read rate
  • Reply rate

Use this data to refine your messaging over time.

A/B Testing​

On the Business plan, test different template variations to see which performs better before sending to your full audience.

Next Steps​