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Labels and Tags

Organize your contacts and conversations with tags to keep your workspace structured and target the right audience for campaigns.

Contact Tags​

Tags are labels you attach to contacts. Use them to segment your audience:

  • Customer type — "VIP", "New", "Repeat Buyer"
  • Location — "Mumbai", "Delhi", "Bangalore"
  • Interest — "Product A", "Service B"
  • Status — "Lead", "Customer", "Churned"

Adding Tags​

  • Open a contact and click Add Tag
  • Use bulk actions to tag multiple contacts at once
  • Tags are added automatically when importing contacts via CSV (if a tags column is mapped)

Tag Limits​

PlanTags
Starter20
Growth100
BusinessUnlimited

Using Tags for Campaigns​

When creating a broadcast campaign, filter your audience by tags. Send targeted messages to specific segments instead of blasting your entire list.

Examples:

  • "Diwali Sale" campaign → contacts tagged "Delhi" + "VIP"
  • "New Arrival" campaign → contacts tagged "Product A"
  • "Payment Reminder" → contacts tagged "Pending Payment"

Managing Tags​

Go to Settings > Tags to:

  • View all tags and how many contacts have each
  • Rename tags
  • Delete tags (contacts are untagged, not deleted)

Next Steps​